London ditches the roundel

In surprise news from the UK, Transport for London, operators of the London tube, bus network and overground, have announced that a wide sweeping corporate rebrand will see the famous 'roundel' logo replaced with a new corporate logo and identity.

Rebranded as 'Move London', incorporating a new logo known as the 'skip', all modes of transport will be rebadged in what the head of TFL describes as:

' a change from the stale old days of the Underground, a fresh bright new look, looking forward and moving ahead into a new age for public transport'.

The logo, nicknamed 'the skip' hopes to represent customers 'skipping with ease' through all the modes of transport', he said.

The news was met with derision in other cities such as Sydney which has hung on to its iconic L7 logo, which has been associated with public transport for almost 40 years, and instantly recognisable by the travelling public.